Preview of Marketing Manual from IMSP
A) Introduction
A successful business is based on 20% on its product and 80%
on its promotion.
You waste a lot of energy, time and money if you try to market products
to everyone on the planet. Advertisement is expensive.
It will eat your profit, money and time fast.
Concentrate your resource and target your market. It will be more cost
effectively to get customers to buy your product or service.
Start your online marketing business after you set up:
1) Your web store including:
a) Website
b) Shopping cart
2) Your Online office including:
a) Auto responders
b) E-mail Management Program
B) This is a must before you start to run your business.
You have to find out:
1) Your target market. If you try to market to the world, you have
to spend thousands of dollars and a lot of your working hours.
2) Why customers want to buy your products? If you don’t know why
they buy it from you, you just haven’t spent enough time to
study what is the benefit that your product can give to your
customers. That means room to improve your strategy.
3) Who are your target customers? How can you set up your
advertising campaign without knowing what messages that they’ll
hit your potential customers to create a sale.
4) Where are your customers? Advertis where your customers
online and/or offline
5) Find out how you should contact with customers so they will come
back again and again with your USP and keywords
6) How customers can buy products from you. If you make it easier
for them, you can increase your sale at least 30%
7) How to create a system leverages your time and resource. That is
the way you can deal with thousands of transaction with only you
or a few helps.
C) Suggestion for your advertising campaigns
It is essential to your advertising campaign.
Consider the following:
1) Keyword or key phrase that your customers want to find you
2) Formula of how to create a headline that provides the
emotional touch to what your potential customers wanted
3) Headlines for your advertising campaign that can increase your
response rate by even more than 1000%
4) Media Research. That is not hard as long as you follow the
direction of the market.
D) How to track your visitors and sales
1) Track Your Ads online
2) Tracking your Ads offline too
3) Link your ads to your sales letter
E) Offline marketing tools to promote your business.
1) Use your business cards as a marketing tool to spread
your messages out about your products
2) Build the database of customers starting from “where customers
are located” by posting your messages or placing your advertising
where your customers want to find you.
3) Get referrals from customers. Just ask. Of course, you have to
have a marketable product.
4) A cold call to someone you know. Pass your messages out to
the world without spending a penny.You just have to do it.
5) Flip chart makes your business life a lot easier when you make
your sale representation.
F) Marketing tools help you to promote your business.
These are the topical one:
1) Word of mouth – ICQ, MSN… etc
2) Website that shows your products to the world
3) Drive thousands of customers with search engines
4) Affiliate programs let you have a chance by having thousands of
helps. You don’t to pay them until you have a sale.
5) Newsgroups and Signature files. That is Free when you pass your
messages to the world.
6) RSS your site to the top page of search engines. Save you time and
money and increases your creditability
7) Target E-mail lists if you want to stay in business in a long time on
the Internet
8) Free classified Ads. Internet gives you an even field with huge
corporations if you know how.
G) Knowing these FAQ is important.
Remember, you’ll be asked over and over again when you start to
promote your online business.
FAQ are:
1) Is the Online Trading E-book Business worth the money you
pay for?
2) What kind of support you will get?
3) What kind of helps you may get when you start to
advertise your product?
4) What is the best way to build your advertising campaign?
And some more.
H) Conclusion
